Melissa On The Archetypes Hardwired Into Our Psyches E43

Today Kristy talks to Melissa Pepers. She’s here for the dreamers that are serious about turning their ideas into a business that turns heads and opens wallets. She knows that how your business connects to the people that buy what you sell is what makes it a business that pays you, instead of a hobby you pay for – and Melissa knows that because through Bonbo she turns good ideas into disruptive businesses and magic brands every day.

In this conversation Melissa walks us through the 12 archetypes, plus her own addition; The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, Sage and Wild Self.

We also talk about:

  • Consumer Trends

  • What the hell is a trope?

  • How values align with your goals

Melissa's recommendations:

Where to find Melissa:

IG: @bonboau


Bonbo Affiliate Link:

Use the code KRISTYGRAY at checkout to receive $50 off any and all services

Kristy's weekly pick:

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